Workplus Consult Ltd · Lagos · Est. 2018
We are a Nigerian advisory practice that helps mid-market and growth-stage businesses expand into new markets, develop products that fit local demand, and build the revenue operating rhythm that compounds. We work in months, not weeks. And we report on the numbers we said we would move.
Practice areas
We do not pretend to do everything. We are excellent at three things, and we refuse work outside those edges.
Market expansion
We map the addressable opportunity — by state, by LGA, by trade route — and design the entry sequence that captures it without overextending operations.
Product development
From hypothesis to first revenue. We work alongside your team to translate market insight into propositions that buyers will actually pay for.
Revenue growth
Pricing, channel, distribution, and the sales operating rhythm. We own the number with you — monthly review, quarterly reset, annual repricing.
Principles
01
We will not propose work until we understand the question well enough to disagree with it.
02
Strategy slides nobody owns are wasted strategy. We sit alongside operators, not above them.
03
One page, monthly. Numbers tied to commitments. No dashboards built for board theatre.
Recent work
Agribusiness
A fast-moving consumer goods producer was concentrated in three urban markets. We designed and ran the regional expansion across Imo, Anambra, and Abia, opened 47 new accounts, and embedded a route-to-market discipline that survived our exit.
Fintech
A Lagos-based fintech had product-market fit only in the South-West. We led the segmentation reset, introduced a tiered pricing structure for traders, and supported the partnership with a national bank that took monthly active users from 18,000 to 124,000.
Healthcare
Working with the founders, we set up the sales operating rhythm, built the corporate-account pipeline, and translated the doctors' clinical thesis into proposals procurement teams could underwrite.
“Workplus is the only firm we've worked with whose recommendations consistently survived contact with the field. They earned the right to disagree with us, and we are better for it.”
Adaeze Okeke
Group MD, Sahara Foods Holdings
Begin
If you have a question we can help with, write to us. If we are not the right firm, we will say so. If we are, the next step is a working session where we ask better questions before we propose anything.
Engage with us